Philip Newton wrote

> On Mon, Apr 7, 2008 at 10:48 PM, Nicholas Bodley

<nbodley@...> wrote:

> >
> > It seems to be appearing more often in advertising typography as

a stylish

> > replacement for [A]. I first noticed it in the logo for the KIA

(ΚΙΛ) car.

> > ( I haven't bothered to try to find out whether they have a different
> > name, or logo, for Greece.)

Well, Kia are well known for their weird spellings, such as "Sorento"
with a single R, or "Picanto" ending in "-o" rather than "-e" (which
to romance speakers sounds more or less as a participle ending in
"-ink" would sound to English speakers...).

> IIRC, they did indeed use a short crossbar in Greece, though it didn't
> span all the way from one leg to the other. (I think it started on the
> left leg and went about 2/3 of the way across.)

Whatever they used in the past, the Greek website of Kia Motors now
shows the logo with the Lambda-like A:

http://www.kia.gr/

The same applies to Russia:

http://www.kiavostok.ru/

I wonder how many Greek and Russian customers believe that the
company's name is a grim "Kill". :-)

--
Marco