>And who put an /i/ in it? It looks like a folk-etymology to me.
I don't know. I've encountered this hypothesis in connection with the
name of some other Turkic princes, Baybars, in which bay = bey, beg.
AFAIK, Baybars seems to have been popular among Kiptchaqs (Cumans).
One such Kipchaq Baybars/Baibars became a sultan of Egypt. (He was
born in Crimea in 1223.) / But there also might be some confusions
concerning some Kipchaq princelings: the name Bars on the one hand,
and the name of a clan (and of individuals), Borch/Burch & Borchoglu
(in Russian sources Burchevich). One Borchoglu got "political asylum"
in Hungary (fearing the Mongol invasion) in the same period when
the Mamluk Kipchaq Baibars lived in Egypt.
So I was wondering whether there might be any onomastic connection.
OTHO, the en.wikipedia says that
(i) according inter alia to Veselin Beshevlyev (1981 -
http://www.promacedonia.org/vb/vb_6.html), it could have meant
either "snow leopard" or "wolf".
(ii) Another theory says: Iranian Bogoris "god-like" (s. below Ivan
Tanev)
(iii) And of course the Slavic assumption: Borislav.
George
--
__Ð'еÑелин Ð`еÑевлиев, ÐздаÑелÑÑво на ÐÑеÑеÑÑÐ²ÐµÐ½Ð¸Ñ ÑÑонÑ, СоÑиÑ, 1981
__Ivan Tanev Ivanov. Ð'ЪРХУ ÐÐÐÐÐТРРÐÐ ÐÐÐ'ÐЩÐТРÐÐ Ð ÐÐÐÐТРÐ`ЪÐÐ"ÐРСÐÐ Ð'ÐÐÐ"ÐТÐÐÐ. Ð'ÐÐЯÐÐÐ ÐÐ ÐÐ ÐÐ`ЪÐÐ"ÐÐ ÐТРÐ'ЪРХУ ÐÐÐÐÐÐТРСÐСТÐÐÐ ÐРСÐÐÐ'ЯÐÐТÐ.
http://www.protobulgarians.com/prozvishta.htm
__(BTW:)
http://en.wikipedia.org/wiki/Ballshi_inscription